I had first worked with Great White North (GWN) Dragonboat back in 2011, when I had interned for its parent agency, XMC Canada. At the time, I was responsible for helping create any number of experiential related event materials, which included items under the GWN brand.
Since then, we've worked together on a number of projects, including logo design and a runner-up submission for the Team Canada apparel bid for the 2014 World Dragonboat Championships.