Nobul is a transparent digital marketplace, connecting home buyers and sellers with their ideal real estate agent. I worked closely with Chairman and CEO, Regan McGee, over the course of 15 months to help develop the Nobul brand, in order to disrupt the marketplace. This meant we needed a core visual identity that would be as bold as it is trustworthy. Working three days a week out of Nobul's downtown Toronto office, I had become part of the in-house marketing team that had also helped work on Nobul's website design, social campaigns and a variety of print based applications.
